Effective Email Marketing for Your Business
February 2nd, 2011 | 
Author: We will look at the advantages and disadvantages of email marketing:
- Anywhere.One of the biggest advantages is reaching anyone, anywhere with an email address. It takes little effort to email someone in another country – and they almost receive it instantly. Traditional media like TV, Newspapers and print are not as effective to reach a global audience.
- Extremely low cost! Email marketing cost cents! It is one of the most affordable marketing tools available. If you are not using it in your business you are losing out on a lot of potential!
GraphicMail Email Marketing
GraphicMail Email Marketing is a great system to use when you want to send emails to your database. GraphicMail’s main features include creating, building, sending and tracking your email marketing campaigns (these are typical HTML based emails to your current subscribers aka database). They offer the following main features:
- Create HTML based emails for your marketing campaign
- Manage your database (subscribers to your newsletter)
- The sending and management of your email campaign
- Monitor results (track success – get reports)
More Advantages:
GraphicMail works on a pay per use basis or monthly plan. You are not locked into a monthly plan. The pay as you go is more expensive than the monthly plan.
If you are small business with a small email database, then do consider the monthly plan. At the time of writing the monthly plan started at less than R70 for 2000 credits (emails being send in a month).
Another great feature is SMS. It is more expensive than some other providers who focus soly on SMS. The price is about ($0.05) (R0.35) per SMS (at time of writing – these figures are subject to change) – and not much of a volume discount. You could do better with a dedicated SMS provider if you are sending a lot of SMS. However, if you are more interested in email marketing – or have a small database of cellphone numbers, then Graphic Mail could be the system of choice for you.
Some other interesting features include:
- Drag-and-drop email editor
- Send your newsletter as RSS
- Set up autoresponders
- Publish to social sites
- Segment your email campaigns
- Inbox Preview for your newsletters
- Send SMS/ mobile campaigns
- Track and analyze your emails
- Integrate with Google Analytics
Sign up now for a free email marketing account.
Aweber Email Marketing Tool
Aweber Email marketing tool is a leading, industrial strength marketing system!
Here are some key features of the aweber email newsletter system:
Email Newsletters: Sending newsletters is a breeze! You can plan ahead and schedule newsletters when you are not around to send them – this helps automate your business. Various templates to choose from with many layouts to select.
Create Unlimited Signup Webforms: You can create multiple sign up forms with the online form editor. It is extremely easy to do!
Campaign Wizard: An easy to follow campaign wizard to setup quickly.
Collect Subscriber Information: You can collect peoples email and contact details.
Autoresponder: You can auto-responders to your email campaign.
Performance Tracking: Track the performance of your email newsletters. Are they read? Are they clicked on? Get statistics on this and more.
Split Testing: Conduct split testing on your subscriber list. This is a great way to improve your responses and success with email marketing.
SPAM Checker: Online spam evaluation. This tool allows you to check to see if your email will be marked as spam. This helps with getting your message to your subscriber.
Email API: Integrate aweber with other applications like Joomla and Worpdress (and others!). An API is available.
Get going with your Aweber Email marketing tool – why wait! Do the right thing and start with the leading newsletter, email marketing sytems namely the Aweber Email marketing tool!
Posted in Email Campaings, Email Marketing, Email Newsletter | 
Tags: Aweber Email Software, Email Marketing Tool, Newsletter Marketing | 
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GetResponse Email Marketing Software
So many features so little time with GetResponse Email Marketing Software! Here are some of the main features provided by GetResponse:
Email Analytics: You are able to analyze the emails you are sending to your database.
Unlimited Follow Up Messages: Once you have setup your follow-up emails, you can sit back and relax! The system will send the emails as needed with no further intervention from you. This is great to improve you contact rate with your subscribers as well as keeping sales constant.
Split Testing: Split testing is sending different messages to different user groups and checking which one works best ie giving you the best return / response.
Templates Galore: You can select from over 300 professional email templates. There will be one you can use.
Online Surveys (nice feature): Most email marketing systems do not offer this feature. You have this with GetResponse. Great tool to have for your business.
iphone (a big success story!): You can stay up-to-date with this nifty iphone application.
Social Media: Have you heard about facebook and twitter? Huge! You can share your newsletter across social media platforms with this email marketing system.
Segment Your Subscribers: The email newsletter tool allows you to segment your subscribers acoording to certain criteria. Good to focus your email marketing activities.
Video Email Marketing is a Cool Feature: No need for extra software – you can add your video (product demonstration, testimonial, sales talk, etc). in your newsletter!
Hear – Your Emails Talk: email to speech automatically converts your email newsletter into audio.
Easy to use Web Form Builder: You can easily create opt informs for your website and blogs.
Pricing: For 100 members it is free. From there you pay as you grow your database.
Have a look at GetResponse Email Marketing Software.
TouchBase Pro Email Marketing Software
The TouchBasePro email marketing system is website based. You log onto their system. The first step is to upload your current database into the TouchBasePro system.
With the webbased interface you create and design your email newsletter. You can also send SMS. This is where you do your marketing campaign from.
What are the main features of TouchBasePro Email Marketing :
Reporting: A quick overview page gives you the just of what is happening with your campaings. It is an overall view on clicks, bounces, deliveries and emails read.
Their slogan: ” Grow your business with us”.
Pricing: Two main options:
1) Monthly Email Marketing and SMS Subscription
- You save on a per credit cost
- Credits expire on a monthly basis and are non refundable
2) Pay for what you use Email and SMS Campaign Subscription
- No monthly fees applicable
- Credits do not expire at month end and are refundable
In short you get an online web-based interface to create and manage your campaings. You can do email marketing newsletters as well as SMS campaigns. It is user friendly and not complicated to use.
TouchBasePro Email Marketing offers a free email marketing registration. Go there now and test drive this system.
Why an Email Newsletter
Why must you have a newsletter? People are not always ready to buy at the moment you are ready to sell! There is a saying, the money is in the list. Having an email marketing list to send email newsletters to is key to success on the internet and in business.
One of the most important success factors in business is your client – and having the ability to communicate with your client. If you are not communicating with your clients, you are losing loaylty, and losing those clients to the competition.
An email newsletters is extremely affrodable! You do not need to spend thousands to get a decent system. When you have a proper email marketing software system you will be able to communicate to your clients at the press of a button.
Read the reviews of email marketing software on this site and get going with your email newsletter.
